- Advertisement -
Home New Campaign Reaffirms Fidelity's Commitment to Customers

New Campaign Reaffirms Fidelity’s Commitment to Customers

- Advertisement -

Fidelity Bank Plc, has reaffirmed its commitment to deliver the best services to its customers with the recent launch of its new brand campaign tagged: ‘Our Word’.

At the unveiling in Lagos at the weekend, the bank said the new commercial reinforces its underlying promise to deliver a new face of service in Nigeria’s financial services industry.

The Divisional Head, Brand & Communications, Fidelity Bank Plc, Charles Aigbe said the new TVC speaks to the bank’s essence, stating that Fidelity remains a reputable financial institution that keeps faith with its customers irrespective of their class or creed.

Speaking on the campaign strategy, the bank’s Head of Brands, Tochukwu Ononiwu said the new material would run on a multiplicity of media platforms, including traditional and digital to drive brand exposure. Ononiwu said the new message reinforces the bank’s commitment being tough and resilient in supporting businesses and the economy as encapsulated in the now rested Tough Job commercial.

On the rationale behind the new TVC, Ndukwe Onuoha, Creative Director, 7even Interactive said: “We wanted a narrative that customers can relate with today,” explaining   that this was designed essentially to evoke emotional connections with the consumer. “The TVC brings to life, the essence of the Fidelity brand-trust, in a very warm, homely and emotional manner,” he said.

ADVERTISE HERE

newswire Editions

Do you need to be heard? Or your articles published? Send your views, messages, articles or press release to: newswiremagazine@yahoo.co.uk  >>> We can cover your (LAW) events at the first Call: 08039218044, 08024004726

-Advertisement-

New mag

Newswire Law and Events Magazine is Out. It's a collector's item. Get one - or two,or more - for yourself and loved ones.

Do you want to be heard, your events covered, your articles published, or need to advertise your products and services on our Blog and Magazine, reach out to us at Newswire Law and Events, you will be glad you did. For more details about our services, please call: 08039218044, 09070309355. Email: newswiremagazine@yahoo.co.uk

- Advertisement -
- Advertisement -

Stay Connected

16,985FansLike
2,458FollowersFollow
61,453SubscribersSubscribe

Must Read

- Advertisement -

Related News

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here